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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing channel development, partnership negotiation, and user acquisition strategies, with a strong focus on leveraging media partnerships and AI tools to drive growth in diverse markets.
Highest-signal resume keywords
Strategic Marketing Channel DevelopmentPartnership NegotiationMedia BuyingUser Acquisition StrategiesAI Literacy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementData AnalysisMedia PartnershipsPerformance MetricsUser AcquisitionNegotiationCultural AdaptabilityAI Tools ProficiencyMarketing StrategyCommunity Engagement
Soft Skills
Relationship BuildingPersuasionCuriosityAdaptabilityPrioritization
Industry Keywords
User RetentionTransaction VolumesCommunity OrganizationsDiaspora MediaBrand CollaborationsEducational ContentTV and Radio AppearancesDigital MarketingEthical AI UseCustomer Experience
About the role
Key responsibilities & impact- Build a strategic marketing channel mix to maximize user acquisition, retention, and transaction volumes across WorldRemit and Sendwave
- Identify, negotiate, and manage partnerships with public figures, influencers, TV, radio, PR, online platforms, and community organizations
- Manage targeted media-buying opportunities across community and diaspora media channels
- Represent the Sendwave brand at community events and during TV and radio appearances
- Build and test user-acquisition strategies, including brand collaborations, phone campaigns, educational social-media content, and strategic media placements
- Collaborate with Regional Managers and Product Marketers to align strategy and scale efforts efficiently in new markets
- Accelerate growth in Australia's WorldRemit sending market, focusing on receive corridors including India, the Philippines, and Nepal
- Attend events and meet partners, including up to 20% evening and weekend work
Requirements
What you’ll need- At least 4+ years of experience in a fast-paced environment such as marketing, partnerships, media, sales, or project management
- Exposure to media partnerships and media buying across TV, digital, or offline channels
- Native-level fluency in English
- Right to work in Australia; visa sponsorship is not available
- Willingness to travel up to 20% of the time
- Ability to find and engage highly connected people to build relationships and secure partnerships
- Ability to negotiate and persuade potential partners
- Proven track record managing projects from ideation through execution and analyzing results
- Ability to manage multiple projects and prioritize activities
- Cultural adaptability and understanding of cultural impacts on strategy
- Comfort working with data and performance metrics
- Genuine curiosity about AI and its application to marketing work
- Practical professional experience using AI tools
- Strong AI literacy, including effective prompting and critical evaluation of AI-generated output
- Awareness of ethical and responsible AI use, especially regarding sensitive data, customer experience, and compliance
Benefits
Comp & perks- Unlimited annual leave
- Great healthcare benefits
- Employee discounts
- Flexible time management to support work-life balance
- Remote-working tools available
- Regular in-person office connections
- Flexibility to manage evening and weekend work