Marketing Intelligence, Growth Specialist

. Develop and implement a Marketing Intelligence & Growth capability across Zeus Packaging’s European markets .

Posted 10/15/2026contractMadrid • SpainMid-LevelSenior💰 €23,000 - €26,000 per yearWebsite

Key responsibilities & impact

Develop and implement a Marketing Intelligence & Growth capability across Zeus Packaging’s European markets
Analyse customer, prospect, product, market and campaign data
Identify growth opportunities across markets, segments, industries, products and buying behaviours
Research market trends, competitor activity and potential customer segments
Develop target customer profiles, segmentation criteria, target account lists and prospect lists
Support lead qualification, scoring and prioritisation
Analyse lead progression through the funnel and identify conversion, follow-up and nurturing bottlenecks
Work with Sales and Country Managers to improve lead handover and follow-up
Develop dashboards and reporting connecting Marketing activity with commercial indicators
Evaluate campaign performance, conversion rates, lead quality and cost efficiency
Use and validate approved AI tools for research, analysis, segmentation, reporting and workflow improvement
Develop repeatable intelligence and AI-assisted processes across markets
Collaborate with Marketing, Sales and Country Managers across Europe
Present recommendations, monitor implementation and assess business results
Deliver the defined 12-month project plan, including audit, baseline, pilot, optimisation, consolidation and final evaluation

What you’ll need

Experience in Marketing Analytics, Marketing Intelligence, Growth Marketing, Demand Generation, CRM or a related analytical Marketing role
Strong analytical skills and ability to translate data into business recommendations
Understanding of segmentation, lead management, funnel conversion and commercial performance
Experience with spreadsheets, reporting tools and data visualisation
CRM and Marketing automation experience is an advantage
Practical experience using AI tools for research, analysis, reporting or workflow improvement
Ability to communicate findings clearly to non-technical stakeholders
Strong organisational skills and ability to manage projects across different markets
Commercially minded, analytical and proactive
Comfortable working with incomplete data and identifying ways to improve it
Able to combine independent analysis with cross-functional collaboration
Focused on implementation and business impact

Comp & perks