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Ziff Davis

Senior Product Marketing Manager

Ziff Davis

. Define and own overarching messaging, positioning, and Go-To-Market strategy across the enterprise portfolio .

Posted 10/28/2026full-timeRemote • United KingdomSenior💰 £100,000 - £120,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in defining and executing Go-To-Market strategies, developing buyer personas, and creating engaging technical content for diverse audiences. Proven ability to lead cross-functional product launches and represent the company at industry events.

Highest-signal resume keywords
Go-To-Market StrategyProduct Marketing ManagementBuyer Persona DevelopmentCompetitive IntelligenceNetworking Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingSales Collateral DevelopmentWin/Loss AnalysisCustomer Journey MappingContent Creation
Soft Skills
Public SpeakingCommunity BuildingCross-Functional CollaborationEngagement with IT Professionals
Tools & Technologies
ROI CalculatorsPitch DecksCompetitive Battle Cards
Industry Keywords
NetworkingWi-FiTelecommunicationsSales EngineerSolutions Architect

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Define and own overarching messaging, positioning, and Go-To-Market strategy across the enterprise portfolio
  • Spearhead cross-functional product launches in coordination with Product Management, Sales, and Corporate Marketing
  • Identify cross-sell opportunities and build unified messaging strategies across connectivity solutions
  • Define and maintain ideal buyer personas, map customer journeys, and gather feedback to inform product roadmaps
  • Conduct win/loss analyses and monitor the competitive landscape
  • Develop sales collateral including pitch decks, competitive battle cards, and ROI calculators
  • Drive a social-first content engine through videos, blogs, and whitepapers
  • Translate complex networking concepts into accessible messaging for technical and business audiences
  • Represent the company at industry events, deliver keynote presentations, and host live webinars
  • Manage and develop a Junior Product Marketer

Requirements

What you’ll need
  • Deep, hands-on experience in the networking, Wi-Fi, or telecommunications industry
  • Background as a Sales Engineer, Solutions Architect, or technical PMM strongly preferred
  • 8+ years of core product marketing experience
  • Strong grasp of buyer personas, competitive intelligence, and GTM launch execution
  • Comfortable speaking on stage, on camera, and presenting to executive-level enterprise customers
  • Passion for advocacy, community building, and engaging directly with IT and network professionals
  • Proven track record of creating engaging technical content that builds community and simplifies complex topics
  • Ability to travel to industry events, customer sites, and community meetups as required
  • Bachelor's degree in a relevant field or equivalent work experience

Benefits

Comp & perks
  • Willingness and ability to travel to industry events, customer sites, and community meetups as required