Paid Social Media Manager

Zinnia

. Plan, launch, manage, and optimize paid social campaigns .

Posted 10/13/2026full-timeAlpharetta • New York • United StatesMid-LevelSenior💰 $85,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, launching, and optimizing paid social media campaigns while managing influencer marketing strategies. Proficient in analyzing KPIs and developing comprehensive social media roadmaps aligned with business objectives.

Highest-signal resume keywords

Paid Social Media AdvertisingInfluencer Marketing ManagementCopywriting SkillsAnalytical SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyA/B TestingKPI MeasurementContent CreationCommunity Engagement

Soft Skills

Organizational Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

InsuranceFinancial ServicesRegulated IndustryCompliance

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize paid social campaigns
Monitor and optimize targeting, budgets, and creative
Conduct creative A/B tests and incrementality testing
Develop and execute influencer marketing campaigns
Identify, recruit, negotiate, and manage influencer relationships
Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS
Develop reports and recommendations for leadership
Own the company's social media strategy and execution across all major platforms
Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives
Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy
Serve as the internal subject matter expert on social media trends and best practices
Continuously evaluate new channels, content formats, and technologies
Own the content calendar across major social platforms
Create engaging written, visual, and video content
Collaborate with internal stakeholders on campaigns and launches
Manage community engagement and brand conversations
Partner with external creative agencies, content, legal, and analytics teams
Ensure messaging aligns with broader marketing initiatives and regulatory requirements

Requirements

What you’ll need

Bachelor's degree or equivalent experience
Minimum of 5 years of professional social media marketing experience
Experience managing paid social media advertising campaigns and influencer marketing
Strong copywriting skills
Strong analytical skills
Strong organizational skills
Strong project management skills
Insurance, financial services, or other regulated industry experience preferred
Previous experience scaling an influencer marketing program from the ground up
Experience with legal/compliance creative and copy review

Benefits

Comp & perks

Health/dental insurance
Parental leave
401(k)
Incentive/bonus opportunity
Tuition reimbursement
Excellent career progression
Competitive compensation
Collaboration with smart, creative professionals