Senior Content Marketing Specialist

ZipLiens

. Establish an organic search baseline covering traffic, impressions, rankings, branded versus non-branded performance, landing pages, backlinks, and technical health .

Posted 10/15/2026full-timeRemote • Kentucky • United StatesSenior💰 $75,500 - $95,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content marketing and SEO strategy, with a strong ability to create and optimize content that drives organic traffic and conversions. Proficient in collaborating with cross-functional teams and managing multiple projects effectively.

Highest-signal resume keywords

Content MarketingSEO StrategyWriting And EditingB2B Content StrategyKeyword And Topic Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO-Driven ContentOn-Page SEO/AEOContent Performance ReportingTechnical WritingContent Optimization

Soft Skills

Project ManagementCollaborationIndependent WorkCommunication

Tools & Technologies

AI ToolsEditorial CalendarContent Management Systems

Industry Keywords

MedicareMedicaidERISAPersonal InjurySubrogationSettlement Administration

About the role

Key responsibilities & impact

Establish an organic search baseline covering traffic, impressions, rankings, branded versus non-branded performance, landing pages, backlinks, and technical health
Develop and execute keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations
Build and maintain the editorial and blog calendar
Connect organic visibility to qualified traffic, leads, and pipeline
Write and edit blog posts, guides, checklists, templates, FAQs, reports, eBooks, whitepapers, case studies, infographics, and website content
Partner with subject-matter experts, Customer Success, company leadership, Product Marketing, Design, and marketing operations
Develop customer case studies and support executive and employee thought leadership
Manage the public-facing resource center and LinkedIn content calendar
Write and edit customer newsletter, nurture, and release-announcement copy
Create event content and post-event recaps
Optimize service pages, landing pages, metadata, and on-page SEO/AEO
Refresh or consolidate underperforming pages
Partner on calls to action, forms, and conversion paths
Report on content performance and recommend what to scale, update, or stop

Requirements

What you’ll need

5+ years in content marketing, SEO, or B2B content strategy, with a portfolio of published work
Experience supporting organic traffic growth through SEO-driven content
Solid understanding of how SEO strategy translates into rankings and conversions
Excellent writing and editing skills
Ability to translate technical or regulated topics into clear, accurate content
Experience interviewing subject-matter experts and turning their input into finished content
Comfortable using AI tools for research, drafting, and repurposing while maintaining accuracy and brand voice
Ability to work independently, manage multiple projects, and build process in a small team
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience
Applicants must be authorized to work in the United States without employer-sponsored visa support now or in the future

Benefits

Comp & perks

Private Health Care Plan (Medical, Dental & Vision)
Company HSA contributions for HDHP participants
Flexible Spending Accounts (Health & Dependent Care)
Company-Paid Short-Term Disability Coverage
Voluntary Long-Term Disability, Life, AD&D, and Supplemental Coverage Options
401(k) Plan with Company Match
Paid Time Off (Vacation, Sick Time & 10 paid Holidays)
Parental Leave
Quarterly discretionary bonus opportunity