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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing CRM strategies and campaigns, with a strong focus on data analysis, audience segmentation, and performance optimization. Proficient in HTML coding for email campaigns and skilled in collaborating across teams to deliver high-quality results.
Highest-signal resume keywords
CRM Strategy DevelopmentEmail Campaign ManagementData Analysis and ReportingHTML Coding SkillsCollaboration and Teamwork
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementEmail Campaign ManagementHTML CodingData AnalysisAudience SegmentationCampaign Performance OptimizationTesting StrategiesReportingAutomation OpportunitiesContent Management
Soft Skills
Time ManagementAttention to DetailWritten CommunicationProblem SolvingProactive Attitude
Tools & Technologies
IterableEmail Service ProvidersContent Systems
Industry Keywords
Digital MarketingConsumer CRMCampaign SchedulingBrand GuidelinesRetargeting Campaigns
About the role
Key responsibilities & impact- Support the planning, development, and delivery of Zoopla’s consumer and customer CRM strategy
- Manage the end-to-end email and push notification process for BAU CRM campaigns
- Manage a calendar of up to 30 campaigns per month, ensuring requirements are met and content is delivered on time
- Follow a strict QA process to avoid errors
- Collaborate with content, design, and other business teams to meet deadlines and follow Zoopla brand guidelines
- Suggest and implement new testing strategies
- Identify opportunities within the consumer CRM lifecycle using onsite products and features to engage the audience
- Regularly report on and optimise campaign performance
- Present results and learnings and propose next steps
- Support data projects powering personalisation within retargeting campaigns
- Use segmentation to create and enhance audiences and email journeys
- Identify automation opportunities, streamline manual tasks, and scale reporting with the Content Systems Manager
Requirements
What you’ll need- A minimum of 2 years working in a CRM, digital or marketing role
- Excellent time management/ organisation skills - ability to manage busy campaign schedules and stick to tight deadlines
- Exceptional attention to detail and ability to strictly follow process
- Basic HTML coding skills
- The ability to develop strong working relationships
- Good analytical skills - ability to analyse and interpret results
- Good written communication skills
- Proficient and willing user of technology
- Problem solver and fast learner
- Team player
- Self-motivated, “can do”, proactive attitude
- High energy approach
- Experience coding HTML for email campaigns (Desired)
- Experience working with ESPs/ CEPs (Iterable) (Desired)
- Experience producing high level reports with clear insights and recommendations (Desired)
- Experience with high level data entry and working within strict processes (Desired)
Benefits
Comp & perks- Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
