Senior Product Marketing Manager

Zūm

. Research, develop, and define differentiated product positioning and messaging .

Posted 9/23/2026full-timeRedwood City • California • United StatesSenior💰 $175,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing with a focus on developing product positioning, messaging frameworks, and sales enablement materials. Proven ability to lead product launches and collaborate cross-functionally with Product, Sales, and Customer Success teams.

Highest-signal resume keywords

B2B Product Marketing ExperienceProduct Positioning DevelopmentSales Enablement Material CreationCross-Functional CollaborationExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksWin/Loss AnalysisGo-To-Market PlanningSales EnablementCompetitive AnalysisContent DevelopmentMarket ResearchFeature Launch ExecutionThought Leadership

Soft Skills

Independent WorkComfort with AmbiguityBias for Action

Tools & Technologies

HighspotSeismic

Industry Keywords

SaaSTechnologyPublic Sector MarketingEducation MarketingGovernment Buyers

About the role

Key responsibilities & impact

Research, develop, and define differentiated product positioning and messaging
Translate product capabilities into buyer-facing narratives for different personas
Build and maintain messaging frameworks for Product, Sales, Marketing, and Customer Success
Conduct win/loss analysis and ongoing buyer research
Own go-to-market planning and execution for product releases and feature launches
Coordinate launches cross-functionally with Product, Sales, Customer Success, and Demand Generation
Define launch tiers, build timelines, and track stakeholders
Write release notes, blog posts, customer emails, sales alerts, and website copy
Build and maintain sales enablement materials including battlecards, objection-handling guides, pitch decks, one-pagers, and ROI frameworks
Run practical sales enablement sessions and iterate based on field feedback
Shape and review marketing content, including solution briefs, white papers, case studies, and website copy
Develop thought leadership to build market credibility
Monitor competitive positioning, new entrants, and market developments
Produce competitive briefs and battlecards for Sales
Bring competitive insights into product and marketing decisions

Requirements

What you’ll need

5+ years of B2B product marketing experience at a SaaS or technology company
Experience developing product positioning and leading product launches
Exceptional writing skills
Experience building messaging frameworks and using win/loss data to iterate
Hands-on experience developing sales enablement materials
Strong cross-functional collaboration with Product, Sales, and Customer Success
Ability to work independently and own work end-to-end
Comfort with ambiguity and a bias for action
Nice to have: Experience marketing to public sector, education, or government buyers
Nice to have: Familiarity with Highspot or Seismic
Nice to have: Experience at a high-growth startup
Nice to have: Background in category creation or narrative-led marketing

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k)
Holidays
Wellness benefits
Vacation
Equity or commissions may be included as additional compensation