Agricultural Marketing, Digital Communications Specialist

Zurich Insurance

. Develop and execute integrated marketing and communications strategies supporting RCIS business goals, customer engagement, agent relationships and growth objectives .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,200 - $164,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on agriculture and crop insurance. Proficient in creating compelling content across various channels while managing projects and collaborating with cross-functional teams.

Highest-signal resume keywords

Integrated Marketing StrategiesContent DevelopmentProject ManagementDigital Marketing CampaignsAgricultural Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WritingEditingProofreadingStorytellingContent MarketingDigital AdvertisingAnalyticsCampaign Performance MeasurementSocial Media ManagementMarketing Strategy Development

Soft Skills

CollaborationOrganizational SkillsStakeholder Relationship BuildingCommunication

Tools & Technologies

Content Management SystemsMarketing Technologies

Industry Keywords

Crop InsuranceAgribusinessRisk ManagementAgricultural OrganizationsFinancial Services

About the role

Key responsibilities & impact

Develop and execute integrated marketing and communications strategies supporting RCIS business goals, customer engagement, agent relationships and growth objectives
Create written content for articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications
Translate complex crop insurance and agricultural topics into clear, engaging, audience-focused communications
Ensure messaging aligns with RCIS brand standards and accurately reflects industry trends, agricultural practices and crop insurance solutions
Serve as a communications partner to business leaders and position RCIS as a trusted resource within agriculture and crop insurance
Develop and implement integrated digital marketing campaigns across email, web, social media, paid media, video and other channels
Monitor campaign performance and metrics and recommend improvements to audience engagement, effectiveness and return on investment
Collaborate with sales, product, operations, field service, underwriting, claims and leadership teams
Support product and proposition development with customer, agent and marketplace insights
Represent the voice of the customer and agent in communications planning and execution
Identify opportunities to strengthen RCIS's position through thought leadership, storytelling and industry engagement
Manage multiple communications and marketing projects while meeting deadlines and budget expectations
Coordinate with internal teams, agencies, vendors and industry partners
Ensure communications comply with corporate governance, regulatory, legal and brand requirements
Build strong stakeholder relationships and act as a trusted communications advisor

Requirements

What you’ll need

Bachelor's degree and 5 or more years of experience in the Marketing area
5 or more years of experience developing marketing strategies and executing marketing campaigns
Strong understanding of agriculture and the agricultural industry
Exceptional writing, editing, proofreading and storytelling skills
Ability to translate complex business and agricultural concepts into clear, compelling content
Experience developing content for diverse audiences across digital and traditional channels
Experience managing social media, digital campaigns and content marketing initiatives
Knowledge of digital advertising, content management systems and emerging digital marketing trends
Strong project management and organizational skills
Ability to collaborate across cross-functional teams and with senior leadership
Knowledge of crop insurance, risk management, agribusiness, or financial services supporting agriculture
Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses
Experience using analytics and marketing technologies to measure campaign effectiveness and optimize performance
Employment sponsorship is not offered

Benefits

Comp & perks

Short-term incentive bonus eligibility set at 15%
Competitive pay
Comprehensive benefits for employees and their families
Growth opportunities
Inclusive and supportive work environment
Merit increases may be available