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Performance Marketing Manager – B2B
ZweiDigital. Develop campaigns for B2B clients in collaboration with the design team and optimize them for LinkedIn, Google, and Facebook .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing B2B social advertising campaigns across platforms like LinkedIn and Google Ads, while effectively managing client relationships and project responsibilities. Proficient in analyzing campaign performance and contributing to professional development initiatives.
Highest-signal resume keywords
B2B Social AdvertisingLinkedIn AdsGoogle AdsSalesforceHubSpot
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentPerformance MonitoringAnalytical MindsetProject ManagementWriting Skills
Soft Skills
Client CommunicationTeam SpiritMotivation
Tools & Technologies
Google AnalyticsGoogle Tag ManagerWordPress
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop campaigns for B2B clients in collaboration with the design team and optimize them for LinkedIn, Google, and Facebook
- Develop, create, and test various B2B social advertising strategies
- Further develop the B2B division and service portfolio
- Monitor campaign performance and learn from the results
- Take overall responsibility for project management and act as the clients’ direct point of contact
- Contribute to internal and external initiatives such as workshops, process optimization, professional development programs, and articles and blog posts
Requirements
What you’ll need- Experience in social advertising, with a focus on LinkedIn and Google Ads
- Professional experience gained at different companies
- Professional client communication skills
- Experience with Salesforce, HubSpot, WordPress, Google Analytics, and Google Tag Manager
- Strong analytical mindset with the ability to derive appropriate measures
- Excellent command of language and strong writing skills in German and English
- Strong team spirit and motivation
Benefits
Comp & perks- 28 days of annual leave
- No overtime thanks to efficient processes
- Varied responsibilities with plenty of scope for creativity and initiative
- Flat hierarchies
- 3 days of remote work per week
- Permanent employment contract
- Free snacks, fresh fruit, coffee, and soft drinks
- Employer-supported savings benefits
- Company pension scheme
- Company bike leasing
- Public transport pass
- Meal allowance
- Access to the fitness studio located in the building
- Wellpass membership
- Modern office on the River Main, close to Frankfurt Central Station