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Performance Marketing Manager – B2B
ZweiDigital. Develop B2B campaigns in collaboration with the design team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing B2B social advertising campaigns across platforms like LinkedIn and Google Ads, while effectively managing client communications and project responsibilities. Proficient in analyzing campaign performance data to inform strategic decisions and enhance service offerings.
Highest-signal resume keywords
B2B Campaign DevelopmentSocial Advertising ExpertiseClient Communication SkillsGoogle Ads ProficiencySalesforce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social AdvertisingCampaign OptimizationData AnalysisProject ManagementB2B Marketing Strategies
Soft Skills
Team SpiritMotivationCommunication Skills
Tools & Technologies
SalesforceHubSpotWordPressGoogle AnalyticsGoogle Tag Manager
Industry Keywords
B2B MarketingPerformance MonitoringProcess OptimizationWorkshopsProfessional Development
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop B2B campaigns in collaboration with the design team
- Optimize campaigns on LinkedIn, Google, and Facebook for maximum performance
- Develop, create, and test various B2B social advertising strategies
- Further develop the B2B division and service portfolio
- Monitor campaign performance and learn from the results
- Take overall responsibility for project management and act as the direct point of contact for clients
- Contribute to internal and external initiatives such as workshops, process optimization, professional development, and articles and blog posts
Requirements
What you’ll need- Experience in social advertising, with a focus on LinkedIn and Google Ads
- Professional experience across different companies
- Professional client communication skills
- Experience with Salesforce, HubSpot, WordPress, Google Analytics, and Google Tag Manager
- Strong analytical skills and the ability to derive appropriate actions from data
- Excellent command of German and English, with strong language and communication skills
- Strong team spirit and motivation
Benefits
Comp & perks- No overtime thanks to efficient processes
- Varied responsibilities with plenty of scope for initiative
- Flat hierarchies
- 3 days of remote work per week
- Permanent employment contract
- Free snacks, fresh fruit, coffee, and soft drinks
- Employer-sponsored savings benefits
- Company pension scheme
- Company bike program
- Public transport pass
- Meal allowance
- Access to the on-site fitness studio
- Wellpass membership
- Modern office on the Main River, in the immediate vicinity of Frankfurt Central Station