Product Lead – Self-Serve Growth

Zyte

. Manage the self-serve funnel end-to-end, including signup, trial, activation, conversion to paid and expansion .

Posted 11/10/2026full-timeRemote • SpainSenior💰 €90,000 - €120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing self-serve funnels and optimizing product-led growth journeys, particularly within B2B SaaS and developer-focused environments. Proficient in driving customer growth through effective onboarding, conversion strategies, and cross-functional collaboration.

Highest-signal resume keywords

B2B SaaS Growth ManagementProduct-Led Growth (PLG)Developer Tools ExperienceA/B Testing and Funnel ExperimentsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel ManagementConversion OptimizationCustomer SegmentationMetrics DefinitionData AnalysisExperiment DesignTechnical MarketingOnboarding StrategyGrowth Product ManagementWebsite Optimization

Soft Skills

Curiosity About EngineeringCollaboration SkillsCustomer Nurturing

Tools & Technologies

AI Coding ToolsAPIsSDKsData Products

Industry Keywords

Self-Serve FunnelDeveloper EcosystemsChurn ReductionDemand CaptureTechnical Audiences

Tech Stack

Tools & technologies

Open Source

About the role

Key responsibilities & impact

Manage the self-serve funnel end-to-end, including signup, trial, activation, conversion to paid and expansion
Own the website and product UI roadmap and priorities
Work with development leads, engineers and designers to ship improvements that capture demand and drive funnel activity
Design and run conversion experiments across formats, copy and narratives
Optimize product-led growth journeys beginning in open source and developer ecosystems
Improve developer workflows involving documentation, SDKs, code examples and initial hands-on experience
Build customer data based on usage and firmographics
Nurture customers through tailored onboarding and relevant content
Partner with RevOps to identify when sales outreach should occur
Develop hypotheses, ship A/B tests and funnel experiments, and report results

Requirements

What you’ll need

Proven results driving growth and managing funnels in a B2B SaaS or developer-focused business with a self-serve or PLG motion
Deep curiosity about how engineers work and adopt tools
Experience marketing or building for technical audiences
Experience with developer tools, APIs, data products or technical audiences
Ability to use AI coding tools to prototype experiments, mockups and working demos
Track record of making websites effective engines for capturing demand and driving funnel activity
Demonstrated success in customer growth and nurture, including activation, free-to-paid conversion, expansion and churn reduction
Comfortable defining metrics, instrumenting funnels, segmenting customers and combining product signals with messaging and human outreach
Experience working as a product owner or growth PM with engineering and design teams
Strong cross-functional collaboration skills across marketing, product, CS, RevOps and sales
5–8+ years in growth, growth product management or lifecycle/funnel roles

Benefits

Comp & perks

Freedom and flexibility to work from where you do your best work
Attend conferences and meet with team members from across the globe
Work with cutting-edge open source technologies and tools
Self-motivated, progressive, multi-cultural team environment