Art Director

• Review client onboarding materials, brand guidelines, goals, and existing page performance
• Work from content strategies set by the Creative Director or founder
• Generate video ideas using client intelligence, Brand Sharks frameworks, formats, and templates
• Adapt proven client-content winners into fresh variations
• Use competitor and research sheets to develop supporting ideas
• Decide the topic, format, and hook for every video in each batch
• Link ideas to their source references
• Plan idea batches ahead of schedule
• Write scripts using Brand Sharks frameworks and best practices
• Create multiple hook options and select the strongest hook
• Design each video's hook, on-screen headline, and cover text
• Match scripts to the client's voice while optimizing for audience growth
• Attach reference links for script inspiration
• Use internal AI scripting systems and Claude to draft and refine scripts
• Keep scripts ahead of the production calendar and deadlines
• Review edited videos and flag deviations from the intended script
• Track published video performance and identify effective ideas and formats
• Feed performance insights into future ideas and scripts
• Answer creative questions from editors and teammates
• Organize files, folders, and naming conventions according to company SOPs
• Stay responsive in Slack during working hours and communicate blockers early
• Perform additional relevant tasks assigned by the hiring manager

Art Director jobs in Guatemala

Junior Creative Director