Brand Manager

• Own and lead annual brand and marketing plans for Twinings and Ovaltine, including brand ambition, growth priorities, portfolio strategy and three-year strategic outlook
• Lead consumer, shopper, category, competitor and cultural trend analysis
• Translate insights into brand positioning, growth platforms and actionable marketing plans
• Develop integrated marketing campaigns across advertising, digital, social media, e-commerce, PR, influencer, CRM, experiential and in-store activation
• Own A&P and brand investment planning, tracking and governance; define KPIs and evaluate campaign effectiveness and ROI
• Lead innovation and renovation strategy for Hong Kong & Macau, including opportunity identification, concept development, packaging, pricing, launch planning and post-launch evaluation
• Set brand, communication and creative standards; assess agency and distributor proposals
• Lead distributor relationship on marketing and commercial priorities, including Joint Business Plans, annual brand calendars, performance reviews, quarterly priorities and launch execution
• Represent Hong Kong & Macau with regional and global brand teams and share local consumer and market insight
• Coach the local team, agencies and distributor personnel on brand-building excellence

Explore Senior Brand & Marketing Manager at Twinings. Review requirements and application details.