Chief Marketing Officer

• Lead the development and stewardship of the Zinpro brand globally
• Ensure consistent positioning, messaging and market presence across regions and customer touchpoints
• Strengthen Zinpro’s reputation through strategic communication, thought leadership, customer engagement and market influence
• Lead customer insights, segmentation strategies and market intelligence to guide business decisions and innovation priorities
• Champion customer experience across marketing touchpoints
• Oversee Zinpro’s global social media strategy and content ecosystem
• Develop and execute growth strategies that expand market opportunities and strengthen competitive positioning
• Collaborate with Sales, R&D, Technical Services and Business Leadership to commercialize innovation opportunities
• Lead strategic planning and align marketing priorities with corporate growth objectives
• Conduct market assessments and identify portfolio optimization, innovation and market expansion opportunities
• Partner on global go-to-market strategies and commercialization plans for new products, services and customer solutions
• Evaluate emerging technologies, including artificial intelligence and analytics, to improve engagement, performance, efficiency and decision-making
• Foster innovation, experimentation, learning and continuous improvement across the marketing organization
• Establish and monitor KPIs for marketing effectiveness, brand health, customer engagement, commercial impact and return on marketing investment
• Lead and inspire a global marketing team
• Develop, coach and retain a high-performing global marketing team
• Influence enterprise priorities through communication, business acumen and collaborative leadership
• Promote alignment across global, regional and functional teams
• Provide strategic leadership for global employee communications

Senior Global Marketing Director

• Lead development and stewardship of the Zinpro brand globally
• Ensure consistent positioning, messaging and market presence across regions and customer touchpoints
• Strengthen Zinpro’s reputation through strategic communication, thought leadership, customer engagement and market influence
• Develop and apply customer insights, segmentation strategies and market intelligence
• Champion customer experience across marketing touchpoints
• Oversee global social media strategy and content ecosystem
• Develop and execute growth strategies that expand market opportunities and strengthen competitive positioning
• Collaborate with Sales, R&D, Technical Services and Business Leadership to commercialize innovation opportunities
• Lead strategic planning and align marketing priorities with corporate growth objectives
• Conduct market assessments to identify portfolio optimization, innovation and market expansion opportunities
• Partner on global go-to-market strategies and commercialization plans for new products, services and customer solutions
• Evaluate emerging technologies, including artificial intelligence and analytics, to improve engagement, performance, efficiency and decision making
• Establish and monitor KPIs for marketing effectiveness, brand health, customer engagement, commercial impact and return on marketing investment
• Lead and inspire a global marketing team
• Make strategic, operational and resource decisions supporting business growth
• Develop, coach and retain a high-performing global marketing team
• Influence enterprise priorities through communication, business acumen and collaborative leadership
• Promote alignment across global, regional and functional teams
• Provide strategic leadership for global employee communications
• Lead strategic planning processes aligning resources and initiatives with business objectives
• Travel for global meetings, customer visits and internal meetings