Content Manager

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP
• Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas
• Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns
• Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up
• Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards
• Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments
• Analyze career site, campaign, social, and CRM performance; share findings and recommend improvements to content and the candidate experience
• Build connected content experiences across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications
• Contribute to special projects and talent communities, including the Ford US Military community

Content Manager jobs in Pennsylvania

Global Talent Attraction, Content Strategist