Content Writer

• Write bylined articles and thought leadership pieces for construction and trade publications
• Ghostwrite LinkedIn posts for executives and write copy for the company page
• Write press releases and media announcements
• Write new website pages, landing pages and blog posts that rank and convert
• Apply SEO best practices including search intent, keyword targeting, on-page structure, internal linking and metadata
• Refresh and improve existing pages to lift traffic and conversions
• Structure content for discovery and citation by search engines and AI answer tools
• Turn product team input into feature release announcements, release notes and launch copy
• Write sales enablement content including one-pagers, product sheets, comparison sheets and battlecards
• Interview customers and write case studies and customer stories
• Write email campaigns, nurture sequences and newsletters
• Write social copy across channels, tailored to each audience and format
• Edit and proofread work and apply the brand voice and style guide consistently
• Help maintain and improve the style guide and messaging library
• Use AI writing tools responsibly while owning accuracy, originality and voice
• Manage multiple pieces simultaneously and deliver on time against the content calendar
• Meet content KPIs including on-time delivery, limited revision rounds, organic traffic, engagement, conversions, sales enablement usage and published trade articles

Explore Senior Content Writer at Contour Software. Review requirements and application details.