Copywriter

• Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
• Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
• Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
• Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
• Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
• Create culturally relevant content reflecting the realities, language, and everyday experiences of Nigerian consumers.
• Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
• Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
• Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.