Creative Strategist

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance
• Build clear creative hypotheses, testing frameworks, and messaging systems
• Write and guide performance copy that is structured, intentional, and measurable
• Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots
• Mentor junior creatives, sharpening their strategic thinking, analytical instincts, and execution quality
• Present creative strategy and performance rationale to clients
• Stay current on platform changes, creative formats, and performance trends