Creative Strategist

• Own traffic source growth and set long-term and tactical creative plans and priorities
• Guard creative health across channels, structures, angles, and testing frameworks
• Develop creative concepts across placements and platforms
• Reduce risk, identify issues early, and recover quickly from campaign drops
• Monitor the market, competition, and trends and turn gaps into opportunities
• Work daily with the Creative Lead and Media Buyers to plan, test, and scale
• Mentor and guide performance creatives, editors, and designers
• Drive product performance across channels through creative direction and testing strategy