Digital Marketing

• Plan, launch, and optimize paid campaigns on Meta, Google, and LinkedIn
• Adjust campaign budgets, targeting, and creative based on performance data
• Collaborate with writers and designers on advertising creative
• Track creative performance and identify effective variations
• Build and send email and SMS campaigns and flows in Klaviyo or Mailchimp
• Test subject lines, messaging, and timing
• Adapt campaigns for English- and Spanish-speaking audiences
• Convert campaign data into clear keep, change, test, or stop recommendations
• Keep content, design, and project managers informed to maintain campaign progress
• Use ChatGPT or similar tools to accelerate work while applying independent judgment
• Own campaigns from launch through optimization, testing, scaling, and reporting

Digital Marketing jobs in Kenya

Bilingual Digital Marketing Specialist – English/Spanish