Growth Marketing

• Own the global strategy, development, and performance of GoMining's ambassador, referral, affiliate, and growth partnership programs.
• Build and scale partner-driven programs into predictable, measurable, and profitable user acquisition channels.
• Identify growth opportunities across markets, audiences, and partner segments.
• Develop channel strategies, budgets, incentive models, and growth roadmaps.
• Launch new partnership-driven acquisition initiatives and scalable processes for international expansion.
• Build and lead the team responsible for these growth channels.
• Lead and scale the global Ambassador Program.
• Optimize referral and affiliate programs across acquisition, activation, engagement, and retention.
• Develop commission structures, referral mechanics, rewards, and partner incentive models.
• Recruit and manage ambassadors, affiliates, creators, influencers, and community leaders.
• Build partner segmentation, onboarding, education, and performance management processes.
• Develop partner engagement initiatives, competitions, recognition programs, and campaigns.
• Identify and develop partnerships driving measurable user acquisition and revenue.
• Negotiate commercial terms, commissions, revenue-sharing agreements, and performance targets.
• Explore acquisition opportunities across crypto, fintech, Web3, and adjacent industries.
• Develop co-marketing initiatives, joint campaigns, and partner-led growth activities.
• Expand the partner ecosystem into new geographies and audience segments.
• Own KPIs including new users, paying users, revenue, CAC, LTV, ROI, conversion, and partner retention.
• Manage the acquisition funnel from partner activity and referrals through registration, conversion, and monetization.
• Analyze performance by channel, geography, partner segment, and cohort.
• Optimize acquisition costs, commission structures, and channel profitability.
• Build reporting, performance dashboards, and revenue forecasts.
• Identify underperforming areas and test approaches to improve results.
• Ensure sustainable unit economics and measurable return on partner investments.
• Build, manage, and develop a high-performing cross-functional team.
• Establish scalable processes, operating standards, and performance management systems.
• Collaborate with Product, Performance Marketing, Brand, Content, Analytics, Finance, and Community teams.
• Improve referral mechanics, tracking, attribution, and partner experience with Product teams.
• Provide partners with tools, content, education, and support.
• Translate partner feedback and market insights into product and growth opportunities.
• Ensure partner activities comply with brand standards, relevant regulations, and anti-fraud requirements.

Explore Head of Ambassador and Partner Growth at GoMining. Review requirements and application details.