Growth Marketing

• Support and lead web funnel projects to improve user acquisition and subscription growth
• Analyze web-to-app funnels from ad click to landing page, quiz/onboarding, paywall, app install, trial start, and purchase
• Work closely with marketing teams on campaign strategy, traffic quality, landing page performance, and optimization opportunities
• Review campaign and funnel performance to understand where users drop off and what can be improved
• Benchmark competitors and analyze their funnels, messaging, landing pages, paywalls, and user journeys
• Help create and improve landing page structures, quiz flows, paywall messaging, CTAs, and funnel ideas
• Collaborate with product, design, marketing, and data teams to align growth initiatives with user experience and business goals
• Support A/B test planning by defining hypotheses, variants, success metrics, and next steps
• Prepare clear reports and insights that help the team make better growth decisions
• Stay up to date with subscription app funnels, ad strategies, competitor examples, and growth best practices

Explore Web Growth Specialist at PlusMinusOne. Review requirements and application details.