Influencer Marketing

• Generate social-first ideas across TikTok, Instagram and YouTube for the Norwegian market
• Use cultural insights, platform behaviour and audience data to develop ideas aligned with the brand, moment and brief
• Monitor daily trends including formats, sounds, memes and behaviour shifts
• Lead brainstorms and rapid-response ideation sessions
• Develop creative concepts into content with studio and content teams
• Review outgoing creative to ensure high-quality, thumb-stopping execution
• Create copy, images, lo-fi edits, TikTok-style executions, memes and static design direction when needed
• Attend shoots and provide social-first direction for edits, versions and hooks
• Write Norwegian platform-native copy, edit notes, hooks, caption variations and alt text
• Manage Norwegian-language communities across platforms
• Identify comments and threads as content opportunities
• Feed audience response insights back into creative
• Contribute to social strategies, campaign playbooks and tone-of-voice documents
• Bring platform-aware ideas to client meetings, strategy sessions and campaign planning
• Support new business responses with social creative ideas, rapid concepts, decks and cultural insight
• Collaborate with account, strategy and studio teams across Copenhagen and the UK

Explore Influencer Manager at NewGen. Review requirements and application details.