Influencer Marketing

• Own end-to-end influencer project management for Poland within The Coca-Cola Company account
• Align European strategy with local market needs
• Coordinate all agencies responsible for influencers in Poland
• Act as an expert to achieve project goals
• Manage and execute local influencer media plans
• Monitor influencer activations, identify improvements, and solve execution challenges
• Coordinate influencer campaign projects and ensure influencer experience and brand-strategy alignment
• Guide agencies on creation, development, and results
• Coordinate with the EU influencer team and other brand departments
• Attend agency and departmental meetings
• Provide strategic vision for influencer marketing projects based on current trends and company strategy
• Prepare PowerPoint presentations and final reports
• Maintain strategic contact with the brand and communicate expectations, requirements, and preferences to agencies
• Conduct weekly project-tracking meetings
• Ensure KPI fulfillment, operational efficiency, and brand compliance
• Visit the client weekly in Warsaw

Influencer Manager

• Build the creator strategy from the ground up across multiple brands and markets
• Define the portfolio mix of macro, mid-tier, micro, streamer and influencer creators
• Design repeatable sourcing frameworks, contracting, compensation models, content guidelines and performance levers
• Run the full creator lifecycle: sourcing, vetting, negotiation, briefing, activation, optimisation and iteration
• Build reporting and tracking connecting awareness metrics to clicks, conversions, CPA and ROAS
• Own testing across formats, hooks, creators and integrations using paid and organic distribution
• Partner with Performance, CRM, Creative, BI/Analytics and Product teams
• Ensure creator content complies with platform, regulatory and social casino market rules

Influencer Marketing jobs in Poland

Influencer Manager

Creator Manager – Influencers, Streamers