Influencer Marketing

• Develop and run Hilo’s influencer marketing program across key markets
• Identify, assess, and recruit creators across relevant platforms and markets
• Develop campaign concepts balancing brand goals with measurable commercial outcomes
• Forecast reach, engagement, traffic, and acquisition outcomes to guide creator selection and budgets
• Negotiate fees, deliverables, timelines, and content usage rights
• Manage partnerships end to end, from briefing and content review through publication and reporting
• Build and nurture long-term relationships with creators and brand ambassadors
• Collaborate with paid media teams to amplify high-performing creator content
• Set goals, track brand and performance metrics, and compare results with initial estimates
• Use campaign data and audience insights to improve creator selection, content formats, and investment decisions
• Work across marketing and product to align campaigns with Hilo’s priorities and approved health claims
• Build repeatable processes supporting growth across the US, UK, Germany, and other markets

Explore Influencer Marketing Manager at Hilo by Aktiia. Review requirements and application details.