Lead Generation

• Build and continuously expand a targeted pipeline of prospective commercial partners across GCC markets, initially focusing on the UAE and Saudi Arabia
• Identify high-potential e-commerce retailers, travel and booking platforms, hospitality groups, payment service providers, marketplaces, and digital platforms
• Research target accounts, assess commercial potential, and identify relevant decision-makers
• Develop segmented prospect lists based on industry, business characteristics, transaction potential, and commercial opportunity
• Create and execute personalised outbound campaigns via email, LinkedIn, telephone, and other channels in English and Arabic
• Identify opportunities through industry relationships, referral partners, digital agencies, and other prospecting channels
• Follow up with prospects and nurture relationships to generate sales conversations
• Use AI, sales intelligence platforms, and automation tools for research, data enrichment, targeting, personalisation, and outreach efficiency
• Establish signal-based prospecting activities based on business developments and digital commerce activity
• Translate market signals into timely outreach campaigns
• Test tools, techniques, and workflows to improve lead-generation scalability and effectiveness
• Develop or integrate automated prospecting workflows with internal colleagues
• Qualify prospective partners based on commercial potential, transaction volumes, decision-maker access, and customer touchpoint control
• Engage prospects to understand their business and identify opportunities for Encore
• Arrange qualified meetings for the publisher partnerships team with account intelligence and next steps
• Collaborate with sales colleagues to improve lead quality based on opportunity progression feedback
• Participate in initial discovery discussions and support selected commercial opportunities
• Develop and improve Encore’s outbound lead-generation approach
• Identify new target segments, prospecting channels, campaign ideas, and commercial-growth opportunities
• Test outreach messages, approaches, and follow-up sequences
• Maintain accurate account, contact, activity, and opportunity information in the CRM
• Track and report outreach performance, qualified meetings, generated sales opportunities, and pipeline progression
• Align prospecting with sales and marketing priorities, campaigns, events, and regional growth initiatives
• Share market intelligence, competitor insights, objections, and successful approaches with the commercial team

Explore Lead Generation Manager – E-commerce, Digital Platforms at Pulse iD. Review requirements and application details.