Marketing

• Support the development and implementation of healthcare professional engagement strategies
• Develop and execute expert activation plans aligned with brand objectives
• Identify, map, and prioritize key healthcare professionals and influencers
• Coordinate scientific meetings, speaker programs, Lunch & Learn sessions, webinars, and expert engagement activities
• Build and maintain relationships with healthcare professionals to strengthen advocacy and recommendations
• Partner with Field Force Leaders to ensure effective execution of detailing plans
• Support coaching, capability development, and field accompaniment activities
• Monitor field performance metrics and recommend productivity improvements
• Promote best practices and execution excellence across markets
• Develop expert-focused promotional materials and engagement tools
• Support campaign planning and deployment across multiple channels
• Ensure marketing materials remain relevant, compliant, and customer-focused
• Localize marketing initiatives for market-specific needs
• Analyze customer feedback, field call data, recommendation trends, and market intelligence
• Generate actionable insights to optimize engagement strategies
• Monitor program effectiveness and recommend enhancements
• Track KPIs and prepare performance reports
• Collaborate with cross-functional teams and external partners
• Support budget management and expense tracking
• Ensure activities comply with company policies and industry regulations
• Maintain accurate documentation and reporting

Explore Marketing Assistant Manager at IQVIA. Review requirements and application details.