Marketing

• Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
• Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
• Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
• Own onboarding, retention, churn prevention, reactivation and LTV initiatives
• Design and run CRM experiments to identify and scale the highest-value opportunities
• Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
• Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
• Work cross-functionally to develop and implement CRM initiatives and experiments
• Identify opportunities to improve CRM contribution to overall business revenue
• Build momentum and solve problems independently in an environment without a finished playbook
• Contribute to the development and improvement of the CRM function
• Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
• Lead or coach CRM specialists where applicable

Marketing jobs in Europe

Senior Lifecycle Marketing Manager