Marketing

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and/or Meta Ads
• Take ownership of advertising budgets and allocate spend based on performance
• Monitor ROAS, CPA, CPL, CTR, CPC, and conversion rates
• Develop and execute structured testing strategies across audiences, creatives, messaging, bidding, and campaign structures
• Identify winning campaigns and opportunities to scale spend profitably
• Analyze underperforming campaigns and implement data-based improvements
• Conduct audience, competitor, and keyword research where relevant
• Collaborate with creative, marketing, and client-facing teams to improve campaign performance
• Prepare performance reports and communicate insights and recommendations
• Stay current with paid media trends, platform updates, and advertising best practices

Marketing jobs in Pakistan

Media Buyer