Marketing Operations

• Oversee content creation, coordination, strategy, maintenance, and delivery of email marketing for CAGS/CCU Online
• Use Admissions software and systems, primarily the CRM and email automation tools
• Perform data processing, content creation, email marketing, and strategic planning
• Create and execute strategic, creative, and personalized email communication workflows for lead nurturing using Account Engagement and Salesforce
• Use reporting and data sets to optimize targeting, strategy, and efficiency
• Update, maintain, and expand the lead-nurturing email template catalog
• Forecast engagement strategies based on performance and industry insights
• Optimize email templates for mobile, desktop/browser viewing, and email platforms
• Monitor Salesforce and Account Engagement integration
• Maintain a clean and compliant database
• Design compelling HTML emails and email templates
• Maintain brand integrity across digital channels
• Compose professional and conversational emails compliant with the CCU Writing Style Guide and marketing strategy
• Monitor and optimize email campaigns
• Increase funnel activity through compelling and effective emails
• Support lead management operations by monitoring requests, troubleshooting lead record issues, and maintaining CRM and marketing automation records
• Set and meet quarterly engagement goals
• Troubleshoot technical issues and streamline workflows
• Collaborate with marketing team members
• Perform data analysis and reconciliation and produce operational reports from internal and external databases
• Perform other assigned duties contributing to University growth and success
• Report to the Marketing Director for CAGS/CCU Online

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