Marketing Operations

• Architect end-to-end MarTech solutions across CDP, customer data, identity, journey orchestration, email/SMS, personalization, analytics, measurement, and activation
• Own CDP and Customer 360 architecture, defining trusted customer profiles and reusable audiences
• Define ESP and customer messaging architecture across email and SMS
• Define activation architecture across the customer lifecycle, including acquisition, engagement, personalization, loyalty, and retention
• Architect digital data collection using Adobe Web SDK, event and data-layer standards, tag management, consent enforcement, server-side collection, and validation
• Design and maintain XDM schemas, datasets, field groups, identity namespaces, merge policies, profile enablement, segmentation, and identity stitching
• Lead future-state and transition-state architecture, modernization roadmaps, migration sequencing, and legacy-platform retirement
• Lead solution delivery from discovery and design through build, testing, deployment, stabilization, and operational handoff
• Translate business objectives into architecture, solution designs, delivery plans, technical requirements, integration patterns, and engineering standards
• Partner with product, project, business, engineering, marketing, analytics, security, privacy, infrastructure, and vendor teams
• Establish MarTech engineering and architecture standards, governance, CI/CD, testing, observability, reconciliation, and production-readiness practices
• Define batch, streaming, event-driven, and API-based ingestion and activation patterns
• Perform hands-on SQL analysis, Python automation and validation, data profiling, mapping, modeling, transformation, troubleshooting, and pipeline support
• Develop and maintain data models supporting customer profiles, digital interactions, marketing events, audiences, personalization, analytics, and activation
• Define monitoring, alerting, reconciliation, and operational support standards
• Drive privacy, consent, preference, security, compliance, and customer-data governance by design
• Embed AI and agentic capabilities into personalization, next-best-action, audience intelligence, decisioning, content enablement, automation, and AI assistants
• Evaluate MarTech platforms and emerging capabilities and recommend solutions based on fit, scalability, complexity, cost, licensing, and maintainability
• Maintain architecture diagrams, data flows, interface specifications, design decisions, operational procedures, and technical standards

Explore MarTech Architect at Signet Jewelers. Review requirements and application details.