Performance Marketing

• Own paid acquisition on Meta and Google against a trial CPA target
• Structure campaigns, manage bidding, budgets, pacing, and monthly caps
• Build agent workflows that check performance daily, reallocate budget, and cross-check reporting across models
• Create performance-data briefs for creative strategists who build advertisements
• Manage paid landing pages and funnel CRO with design and development teams
• Ensure each landing page matches its advertisement and optimize tests to improve CPA
• Maintain trustworthy tracking from first click through activation
• Manage unit economics including CAC, payback, and LTV
• Launch advertisements for new products without historical data across self-serve and sales-led funnels
• Split time between media buying and analytics, building agents, and running landing-page tests
• Explain performance issues and CPA changes to founders and stakeholders

Explore Senior Performance Marketing Manager at Search Atlas. Review requirements and application details.