Performance Marketing

• Report to and work closely with the Chief Marketing Officer
• Execute and optimize high-volume paid acquisition channels
• Manage core paid acquisition channels or DSPs, including Meta, TikTok, and Google
• Support scalable acquisition funnels through tracking implementation and data insights
• Prepare ad concepts, organize creative assets, and set up audience tests
• Monitor campaign and funnel performance using Voluum, GA4, and internal dashboards
• Flag critical changes and performance anomalies
• Pull, clean, and organize CPA, ROAS, and retention data for strategic reviews
• Maintain internal reporting documents and dashboards
• Support creative briefs using performance data and communicate asset changes and successful angles
• Collaborate with Product and Content teams on landing-page launches and testing cycles
• Run A/B tests to improve landing-page and funnel conversion rates
• Document and implement systems to accelerate creative testing and reduce fatigue
• Build relationships with traffic-source representatives and assist with communications and performance reporting
• Research and document new acquisition opportunities, networks, formats, and tools
• Monitor platform rules, policy changes, and algorithm shifts
• Execute campaign changes while keeping CAC and ROAS targets in check
• Support tracking and ad setup for launching new advertising channels

Explore Junior Performance Marketer at EverAI. Review requirements and application details.