Product Marketing

• Develop differentiated positioning, messaging, value propositions, and market narratives
• Translate complex SaaS products and technical capabilities into clear stories for business, technical, and executive audiences
• Define and refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys
• Create product-, solution-, and portfolio-level positioning across a complex multi-product portfolio
• Build messaging frameworks for campaigns, digital experiences, sales conversations, partner motions, and customer communications
• Develop full-funnel demand and content strategies across top, middle, and bottom of funnel
• Create campaign concepts, landing pages, solution content, webinars, customer stories, comparison content, product videos, nurture programs, sales plays, and conversion-focused content
• Develop programs for new prospects and existing customers, including cross-sell, upsell, adoption, and expansion
• Test messaging, offers, audiences, and content using performance data to improve conversion and pipeline impact
• Lead end-to-end go-to-market strategy and execution for new SaaS products, major launches, new editions, and strategic capabilities
• Define launch audiences, customer problems, positioning, messaging, tiers, channels, success criteria, and GTM plans
• Coordinate launches across Product, Sales, Demand Generation, Customer Success, Channel/Partners, and Marketing
• Develop launch assets across awareness, demand creation, evaluation, trial, purchase, onboarding, adoption, and expansion
• Build sales plays, enablement materials, discovery questions, qualification criteria, competitive positioning, objection handling, talk tracks, use cases, demos, and customer proof points
• Partner with Sales, Customer Success, Channel, and ecosystem partners on acquisition, adoption, cross-sell, upsell, and expansion
• Conduct customer interviews and analyze conversations, win/loss data, product usage, NPS, competitive intelligence, and market research
• Turn customer and market intelligence into recommendations for Product, Marketing, Sales, and GTM leadership
• Use AI and automation for research, customer intelligence, content development, competitive analysis, personalization, and GTM execution
• Establish repeatable Product Marketing frameworks and best practices
• Improve awareness, demand, qualified leads, trials, pipeline, conversion, product launches, adoption, expansion, and sales/partner effectiveness

Explore Senior Product Marketing Manager at Appfire. Review requirements and application details.