Product Marketing

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction
• Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy
• Develop global go-to-market strategy with product management, sales, and global functions
• Develop value propositions, claims, and messaging aligned with brand guidelines
• Ensure successful execution of global and regional product launches
• Use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials for advertising and promotions compliance
• Engage customers and subject matter experts to understand markets and customer needs
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Independently investigate root causes of unique and difficult issues
• Manage large, complex marketing initiatives involving cross-functional teams
• Foster and maintain a respectful and supportive workplace culture

Product Marketing jobs in Denmark

Global Product Marketing Manager – Aortic