Product Marketing

• Build a scalable payments channel within Acumatica’s established SMB and lower-middle-market VAR ecosystem
• Create a repeatable GTM operating model that converts VAR relationships into measurable payments pipeline, activated merchants, payment volume, and revenue
• Work across Partner Programs, Payments, Sales, Product, Marketing, Operations, Partner Recruitment and Enablement, Partner Account Management, and Customer Success
• Own the payments adoption funnel across the North American Acumatica VAR base from awareness and certification through first transaction, repeat usage, and scaled payment volume
• Segment VARs by potential, readiness, economics, and adoption behavior
• Build differentiated activation strategies that increase payments productivity and customer attach rate
• Define partner-level metrics, reporting, and operating cadence focused on payment volume and partner-sourced payments revenue
• Build and execute joint business plans with priority VARs, including shared objectives, pipeline development, activation targets, forecasts, and quarterly business reviews
• Work directly with VAR executives and sales leaders to understand practice economics, services revenue, seller incentives, and customer priorities
• Develop repeatable plays to help VAR sellers position, sell, deploy, and expand payments within their existing Acumatica customer base
• Design and scale VAR enablement covering product knowledge, payments economics, positioning, objection handling, and sales execution
• Build certification programs tied to measurable partner activation and program-tier objectives
• Create sales tools including battlecards, ROI tools, competitive positioning, talk tracks, use cases, and demo environments
• Evolve the payments partner program, including tiering, incentives, MDF, deal registration, certification, and partner benefits
• Diagnose technical, sales, compensation, competitive, operational, and product barriers to partner adoption
• Translate partner feedback into actionable requirements and scalable fixes for Product, Marketing, Solutions Engineering, Operations, and Payments leadership
• Lead partner advisory sessions, executive business reviews, partner events, and relevant industry forums
• Bring market, partner, and competitive intelligence into internal product, commercial, and strategic decisions

Explore Director of VAR GTM – Enablement at Acumatica. Review requirements and application details.