Product Marketing

• Build, optimize, and manage HireHawk’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems
• Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution
• Develop prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need
• Ensure SDRs have sufficient volumes of high-quality, phone-ready prospects for daily calling activity
• Build repeatable systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs
• Improve list quality based on connect rates, conversation quality, meeting conversion, and SDR feedback
• Identify and test new prospecting signals, data sources, and enrichment methods
• Partner with SDRs to improve outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion
• Review SDR call recordings and live call performance and provide coaching on openings, value propositions, qualification, objection handling, follow-up, and meeting conversion
• Develop cold-call scripts, talk tracks, objection-handling frameworks, follow-up cadences, SDR playbooks, SOPs, workflows, and training materials
• Track objections and market feedback to improve targeting, messaging, scripts, and campaign strategy
• Establish activity and conversion benchmarks for SDR performance
• Build and optimize outbound workflows across cold calling, email, LinkedIn, and CRM-based follow-up
• Develop persona-specific and industry-specific messaging and run structured outbound experiments
• Analyze SDR activity and campaign performance across dials, connect rates, conversations, meetings, show rates, qualified opportunities, conversion rates, lists, personas, industries, and campaigns
• Identify breakdowns in list quality, targeting, messaging, call execution, follow-up, or qualification
• Build and maintain actionable outbound performance dashboards
• Maintain CRM hygiene, lead stages, follow-up tasks, campaign attribution, and reporting discipline
• Reduce manual work through automation while maintaining data quality and SDR execution
• Establish a repeatable, scalable phone-first outbound system within 90 days, reducing manual list building and improving SDR productivity and qualified meeting generation

Product Marketing jobs in South Africa

Outbound GTM Lead – South Africa