Production Coordinator

• Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake
• Develop and send detailed briefs guiding creators toward high-performing, brand-aligned content
• Negotiate deliverables, rates, and usage rights
• Manage partnership lifecycles, including outreach, contracting, product send-outs, content review, and payment coordination
• Review submitted content against briefs and brand standards before publication
• Organize the UGC asset library through archiving, tagging, and surfacing evergreen content for repurposing
• Partner with growth marketing to align creator content with paid performance needs
• Lead the growth marketing content grid and recommend high-performing UGC for ad creative
• Represent partnerships in Growth Content Alignment Meetings
• Coordinate with brand and DTC teams on seasonal priority SKUs
• Track best-sellers across channels and maintain a hero product list
• Brief the creative team on top-product content needs and flag coverage gaps
• Surface seasonal best-seller opportunities to the broader marketing team
• Manage incoming press requests across Babyletto, Namesake, and DaVinci
• Maintain and oversee the press tracker via Google Analytics
• Liaise between marketing and the PR agency, providing product information, brand context, and timely support

Explore Production Coordinator at Million Dollar Baby Co.. Review requirements and application details.