SEO Marketing

• Conduct comprehensive SEO audits covering technical SEO, on-page optimization, content, website structure, local search, and organic performance
• Develop client-specific SEO roadmaps based on business objectives, performance, competition, and audience search behavior
• Conduct keyword research, search-intent analysis, competitive analysis, and topic research
• Identify and prioritize high-impact organic-growth opportunities
• Establish measurable SEO goals and KPIs for client accounts
• Optimize website content, including titles, meta descriptions, headings, URLs, internal links, image attributes, and page structure
• Identify content gaps and recommend search-driven content
• Develop SEO and GEO content briefs for writers, social media teams, creative teams, and web partners
• Create keyword maps, topic clusters, and content strategies
• Identify technical SEO issues involving crawling, indexing, redirects, broken links, duplicate content, canonical tags, sitemaps, robots directives, page speed, and mobile usability
• Review website architecture and provide technical recommendations to developers and web partners
• Identify schema markup and structured-data opportunities
• Manage or support local SEO initiatives, including Google Business Profile optimization, local keyword strategies, location-based content, and citation consistency
• Monitor Google Search Console and other SEO tools
• Research client, brand, service, and competitor visibility across AI-powered search and answer experiences
• Identify high-value questions and natural-language queries across search engines, voice assistants, and AI platforms
• Develop content and information-architecture recommendations to improve clarity, entity signals, topical authority, and machine understanding
• Identify opportunities for FAQs, question-based content, structured information, reputable third-party mentions, citations, and digital authority-building
• Monitor emerging GEO, AEO, and AI-search practices and measurement approaches
• Test GEO and AEO strategies, document findings, and distinguish meaningful opportunities from unsupported claims
• Monitor performance through Google Analytics 4, Google Search Console, rankings, traffic, conversions, impressions, clicks, engagement, and KPIs
• Prepare monthly SEO reports and recommend next steps
• Present SEO findings and recommendations to clients and internal stakeholders
• Collaborate with cross-functional marketing and web teams
• Identify SEO, reporting, research, and auditing tasks suitable for AI-assisted workflows and automation
• Develop reusable processes for SEO research, reporting, content planning, and audits
• Help refine and package the agency’s SEO + GEO service offering
• Stay informed about evolving search behavior, AI tools, and organic-discovery trends

Explore SEO, GEO Manager – Part-time at Scale Army Careers. Review requirements and application details.