SEO Marketing

• Own technical SEO/AEO optimization of custom travel websites
• Help Web Specialists identify which pages should be built
• Ensure technical SEO practices, structured data, schema markup, AI-bot crawlability, and page speed are implemented during website builds
• Perform final pre-launch checks to ensure websites are ready to go live
• Support the Websites Team with final quality assurance checks
• Guide clients through post-launch handoffs and empower them to manage websites, SEO, and AEO long-term
• Create client-facing SEO/AEO documentation for the knowledge center
• Highlight the SEO/AEO benefits of WeTravel websites
• Conduct keyword research and provide copywriting advice
• Monitor how websites appear in Google AI Overviews, ChatGPT, Perplexity, and similar AI answers
• Use AI visibility insights to improve website-building practices
• Report directly to the Websites Program lead
• Collaborate daily with SEO Specialists and Web Specialists
• Occasionally answer questions from Account Managers and Customer Support representatives

SEO/AEO Specialist, Part-Time, Freelancer

• Conduct hands-on technical SEO implementation across WordPress sites, including optimizing canonical structures, on-page signals, internal linking, structured data, crawlability, and indexation
• Develop and execute backlink, content, and authority-building strategies to support organic search growth
• Develop and implement GEO and AI Search strategies to improve visibility, relevance, and citations across Google AI Overviews, ChatGPT, Gemini, and Perplexity
• Design and oversee A/B testing and CRO initiatives to improve conversion outcomes on digital properties
• Collaborate with UI, content, and web development teams to integrate SEO and AI Search best practices into development and content workflows
• Evaluate site health, Core Web Vitals, technical performance, and organic/AI search visibility
• Communicate status updates clearly
• Progressively take ownership of SEO strategy as the role evolves

Technical SEO, AI Search Specialist

• Conduct technical and on-page SEO audits for client websites
• Analyze site architecture, crawlability, indexation, internal linking, redirects, canonicalization, metadata, structured data/schema, page speed/Core Web Vitals, and other technical SEO factors
• Review title tags, meta descriptions, headers, URLs, content structure, internal linking, image optimization, and other on-page elements
• Identify technical issues and prioritize recommendations based on SEO impact and level of effort
• Evaluate website architecture and recommend improvements to search engine accessibility and user experience
• Identify opportunities to improve existing pages
• Conduct keyword research and develop keyword/topic strategies
• Analyze search intent, competitive SEO landscapes, and SERPs
• Develop actionable SEO recommendations for websites and individual pages
• Develop detailed SEO-focused content briefs
• Review existing content and recommend updates, consolidation, expansion, or optimization
• Work with content teams to incorporate SEO strategy into content development
• Create clear, client-friendly SEO reports and audits
• Analyze organic traffic, rankings, conversions, visibility, and other SEO performance indicators
• Translate data into meaningful insights and actionable recommendations
• Work with Google Search Console, Google Analytics/GA4, SEMrush, Ahrefs, Screaming Frog, and similar SEO platforms
• Evaluate websites and content for visibility across traditional search engines and AI-driven search experiences
• Stay current with changes to search engines, ranking systems, and LLM-driven discovery