SEO Marketing

• Build and optimize city, state, service-area, and insurance landing pages
• Develop a repeatable local SEO playbook as the company expands into new markets
• Own Google Business Profiles, healthcare and autism directories, citations, reviews, and local search visibility
• Track rankings and organic leads by market
• Own technical SEO across crawling, indexing, site architecture, schema, redirects, sitemaps, and page performance
• Work directly with engineering to fix technical SEO blockers
• Build content strategy around ABA therapy, insurance, diagnosis, and provider selection
• Ensure content is clinically reviewed where appropriate and aligned with E-E-A-T principles
• Own visibility across ChatGPT, Google AI search, Perplexity, and Gemini
• Structure content so search engines and LLMs can understand and cite it
• Identify external sites and publications relied on for autism and ABA-related questions and build presence there
• Earn relevant backlinks, directory placements, and expert mentions through link building and digital PR
• Build and maintain a growth dashboard across Search Console, GA4, SEO tools, and AI search measurement
• Report regularly to leadership on performance and investment priorities

Senior SEO Specialist

• Develop and manage integrated SEO strategies aligned with GAIN’s audiences, commercial objectives and wider marketing plans.
• Own the quality, consistency and timely delivery of SEO activity across GAIN websites.
• Translate business objectives and audience behaviour into organic search priorities, roadmaps and success measures.
• Work across technical SEO, on-page optimisation, content strategy, internal linking, digital authority and off-site signals.
• Conduct keyword, topic, audience and search-intent research.
• Turn audits and data into prioritised recommendations for clients and delivery teams.
• Manage migrations, redesigns, platform changes and projects affecting organic performance.
• Monitor search-platform developments and adapt strategies to risks and opportunities.
• Conduct and oversee technical audits covering crawlability, indexation, site architecture, canonicalisation, structured data, rendering and page experience.
• Work with developers, product teams and client stakeholders to implement technical recommendations.
• Support quality assurance before and after releases, migrations and significant website changes.
• Develop evidence-led content strategies and review content briefs.
• Collaborate with content, creative, digital PR and brand specialists to improve relevance, authority and organic reach.
• Explore visibility across AI Overviews, AI assistants, conversational search and generative experiences.
• Use AI tools responsibly for research, analysis, briefing, quality assurance and workflow efficiency.
• Define KPIs and measurement frameworks aligned with client objectives.
• Monitor organic visibility, engagement, conversion and revenue performance.
• Create performance reports explaining completed work and next-period priorities.
• Combine search, analytics and third-party platform data into recommendations.
• Develop hypotheses, tests and forecasts to strengthen decision-making and demonstrate SEO value.
• Communicate performance shortfalls, likely causes and practical recovery plans.

SEO Manager

• Develop and execute SEO strategies based on client goals, markets, and competitive landscapes
• Conduct keyword research and identify organic visibility opportunities
• Analyze competitors and search results
• Prioritize SEO work based on potential impact
• Optimize website pages for search intent, keywords, structure, and conversions
• Collaborate with content writers on existing and new SEO-focused content
• Improve internal linking, metadata, headings, content structure, and other on-page elements
• Write SEO-focused copy for website pages and blog content when needed
• Create and optimize location and service pages at scale
• Perform technical SEO audits and troubleshoot indexing, crawlability, site structure, redirects, metadata, and related issues
• Implement on-page and technical SEO improvements directly when appropriate
• Work with the team on issues requiring development or technical support
• Make SEO and content updates directly in WordPress and Elementor
• Develop and execute off-page SEO strategies
• Build backlinks through link building, outreach, digital PR, and industry-specific opportunities
• Conduct competitor backlink analysis and identify backlink gaps using Ahrefs and SEMrush
• Manage local SEO, including citation building, citation cleanup, and Google Business Profile optimization
• Monitor backlink profiles, referring domains, link quality, and potentially harmful links
• Track and report off-page SEO activities, progress, and results
• Monitor rankings, organic traffic, leads, and other SEO metrics
• Use Google Analytics and Google Search Console to identify trends and issues
• Report meaningful findings and adjust strategies using performance data
• Manage multiple client accounts independently while keeping the team informed
• Complete a Loom video as part of the application process

SEO Specialist

• Manage and execute SEO and AEO strategies to improve organic rankings, AI search visibility, traffic, and inbound leads
• Conduct technical SEO audits and implement fixes using WordPress, HTML/CSS, and SEO best practices
• Optimize site structure, headers, metadata, internal linking, page speed, and schema markup
• Create and optimize service, location, blog, and FAQ content based on keywords, search intent, and conversational queries
• Optimize content for AI-generated answers, featured snippets, FAQs, People Also Ask, and other search results
• Support local SEO efforts, including location pages and Google Business Profile optimization
• Use AI tools such as ChatGPT and Claude for content research, creation, and optimization
• Use tools such as SEMrush, Ahrefs, or SurferSEO for keyword research, audits, competitor analysis, content optimization, and performance tracking
• Monitor SEO and AEO performance and identify opportunities to improve search visibility and inbound leads

SEO/AEO Specialist

• Conduct comprehensive technical audits and resolve issues with discoverability, site speed, structured data, and indexation
• Implement emerging AI search optimisation and Generative Engine Optimisation practices
• Monitor search engine algorithm changes and industry developments
• Develop and execute on-page strategies including keyword mapping, metadata optimisation, and internal linking
• Collaborate with content teams to brief, review, and optimise content for search intent and acquisition
• Serve as a trusted point of contact for assigned accounts, providing strategic recommendations and support
• Produce insight-led performance reports connecting organic search activity to commercial outcomes
• Manage timely delivery of SEO projects across multiple accounts while maintaining quality standards
• Work alongside web development, CRO, paid search, content, and data teams to integrate SEO across digital strategies
• Share industry insights and best practices across the wider team