Scientist

• Maintain and improve the in-house Marketing Mix Model (MMM)
• Present MMM results to leadership and stakeholders to inform channel allocation and budget planning
• Create forecasts of expected future sales for preparation and optimal investment
• Develop other forms of marketing measurement to provide a full picture of marketing effectiveness
• Interpret analytical results for stakeholders ranging from entry-level staff to C-suite
• Communicate actionable insights to improve marketing efficiency

Explore FBS Decision Scientist – MMM at Capgemini. Review requirements and application details.