Social Media Manager

• Own Instagram growth strategy and outcomes across the brand ecosystem
• Lead creative direction, workflows, and execution across Instagram, YouTube Shorts, TikTok, X, LinkedIn, Pinterest, and other emerging platforms
• Set Instagram growth targets and translate them into weekly content plans
• Adapt Instagram-first content intelligently across platforms, giving each surface a distinct point of view
• Monitor platform shifts, algorithm changes, trends, and emerging formats
• Convert long-form videos into high-impact social assets that drive viewership to YouTube
• Collaborate with editors, art and design, post-production, the Creative Producer, talent, and the Social Coordinator
• Own and protect the social expression and voice of each brand
• Define voice guardrails and perform final voice checks before publication
• Set visual identity, editorial standards, and packaging standards across platforms
• Review, approve, and provide notes on post-production and design work
• Personally select, edit, package, and ship short-form content on an ongoing basis
• Identify high-retention moments in long-form footage and produce finished assets end-to-end when needed
• Build, document, and maintain social systems, SOPs, and scalable production workflows
• Integrate AI-native tools to reduce cycle time and increase output
• Establish operating cadence between social, post-production, design, and production teams
• Review raw footage and storyboard social-first original content
• Coordinate social needs during shoots, including BTS, vertical alternates, and social promos
• Manage dedicated social shoot logistics, equipment, call sheets, and talent management
• Maintain an organized and accessible social asset library
• Oversee distribution schedules and ensure on-time delivery across all handles
• Coordinate social coverage and callouts on long-form shoots
• Report directly to the Creative Producer

Explore Social Media Strategist, Instagram at Acquisition.com. Review requirements and application details.