Strategist

• Work with client teams to understand business objectives and develop consumer-behavior-motivated communications strategies
• Analyze and synthesize consumer, brand, market, and cultural research
• Develop strategic frameworks, brand positioning, and creative briefs
• Develop trend reports, POVs, and cultural insights
• Support creative development by briefing creative teams and building excitement around strategic direction
• Gather data and prepare effectiveness and post-campaign reports
• Monitor market, category, platform, cultural, and advertising-industry trends
• Collaborate cross-functionally with creative, account service, integrated media, and data teams
• Support qualitative and quantitative research studies, including vendor coordination and management
• Explore research and insight tools and maintain a research and insight vendor database
• Conduct cultural audits to uncover consumer behaviors and social insights
• Support client workflow within the Insight & Strategy team and across the agency
• Provide organizational and operational support to the Insight team

Junior Consumer Insight Strategist

• Work with client teams to understand business objectives and develop consumer-behavior motivated communications strategies
• Analyze and synthesize consumer, brand, market, and cultural research
• Assist with strategic frameworks, brand positioning, and creative briefs
• Develop trend reports, POVs, and cultural insights
• Champion and support the creative development process, including briefing creative teams
• Gather data and prepare effectiveness and post-campaign reports
• Monitor relevant market, category, platform, and cultural trends
• Collaborate cross-functionally with creative, account service, integrated media, and data teams
• Support qualitative and quantitative research studies, including vendor coordination and management
• Explore research and insight tools and maintain a research and insight vendor database
• Conduct cultural audits to uncover consumer behaviors and social insights
• Support client workflow within the Insight & Strategy team and across the agency
• Provide organizational and operational support to the Insight team