Senior Manager, Performance

12th Tribe

. Own paid media strategy, execution, budget allocation, and daily pacing across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads .

Posted 10/12/2026full-timeLos Angeles • California • United StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale paid media strategies and budgets, with a strong focus on acquisition and retention goals. Proficient in leveraging analytics tools and AI technologies to optimize performance and drive creative direction.

Highest-signal resume keywords

Paid Media StrategyBudget ManagementPerformance MarketingCreative BriefingAnalytics Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Media ManagementBudget AllocationCreative Content ReviewAttribution MeasurementData AnalysisCreative TestingAcquisition StrategyRetention StrategyEmerging Channel Testing

Soft Skills

Analytical SkillsLeadershipCollaborationCommunicationJudgment

Tools & Technologies

MetaTikTokPinterestGoogle AdsMicrosoft AdsTriple WhaleAI ToolsChatGPTClaude

Industry Keywords

Performance MarketingPaid MediaCustomer AcquisitionCustomer RetentionCreative StrategyAgency ManagementKPI MonitoringAffiliate Program

About the role

Key responsibilities & impact

Own paid media strategy, execution, budget allocation, and daily pacing across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads
Oversee a paid media budget of $8M+ in partnership with an external agency
Balance acquisition and retention goals across paid channels
Test and evaluate emerging channels including ChatGPT, Reddit, TV, and podcasts
Manage the external performance agency and hold it accountable to KPIs
Partner with CRM, email/SMS, and loyalty teams on retention and repeat purchase goals
Monitor acquisition-versus-retention mix and re-engage lapsed or repeat customers through paid channels
Support affiliate program strategy, partner recruitment, commission structures, performance monitoring, and platform evaluation
Own creative briefing, content review, and approval across paid channels
Partner with Creative on testing offers, hooks, angles, and formats
Build, launch, and QA creative tests in-platform
Own weekly and monthly performance reporting and creative insights
Build, maintain, configure, troubleshoot, and customize Triple Whale reports and dashboards
Manage attribution and measurement tooling
Use AI tools to develop creative, automate reporting, direct agency partners, and create repeatable workflows
Surface insights and recommendations to Creative, Brand, and senior leadership

Requirements

What you’ll need

8+ years of experience in performance marketing or paid media, with at least 2 years managing a team
Experience overseeing $8M+ in paid media budget with an external agency
Hands-on, in-platform knowledge across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads (strongly preferred)
Technical savvy, with experience building reports and dashboards in Triple Whale or comparable attribution/analytics tools
Experience managing an external performance agency's day-to-day workflow, priorities, and output
Experience balancing acquisition and retention strategy, with a clear understanding of how paid media impacts both new and returning customer growth
Experience briefing and reviewing creative content, with the ability to translate performance data into clear creative direction
Comfort exploring and testing new and emerging channels, such as ChatGPT, Reddit, TV, and podcasts
Strong analytical skills, with comfort building and presenting reporting to senior leadership
Ability to use Claude and other AI tools across strategy, research, creative, and reporting
Ability to build and test creative at scale with AI while maintaining brand standards
Ability to apply sound judgment and quality checks to AI output