12th Tribe

Ecommerce

• Own all of 12th Tribe's ecommerce technology, site experience, and customer service operations end-to-end
• Own the web development roadmap, A/B testing program, QA, ecommerce tech stack, and SEO/GEO strategy
• Oversee web development and SEO/GEO agency priorities, hours, implementation, and KPIs
• Propose, launch, and scale new platforms and programs with direct ROI impact
• Lead project management, SOP creation, accountability, and cross-functional workstreams
• Manage projects in Asana or a comparable project management tool
• Deliver against tight deadlines within a 360° go-to-market strategy
• Own homepage, navigation, category structure, and site search; use data to drive product placement and creative refreshes
• Surface new product, restock, and promotional opportunities to the buying team
• Report weekly on digital KPIs across product, collection, and category performance
• Connect the web storefront, mobile app, and digital selling channels to the 360° marketing calendar
• Lead the Customer Service team through brand training and automation efficiencies
• Drive upselling, order recovery, and other customer-service selling opportunities
• Launch and manage the loyalty program planned for 2027
• Own the affiliate platform and discount management in partnership with the Head of Influencer & Community
• Lead the Sr. Ecommerce Manager and Customer Service Manager through a dotted-line relationship

Explore Director, Ecommerce, CX at 12th Tribe. Review requirements and application details.

Director, Ecommerce, CX

Manager

• Own paid media strategy, execution, budget allocation, and daily pacing across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads
• Oversee a paid media budget of $8M+ in partnership with an external agency
• Balance acquisition and retention goals across paid channels
• Test and evaluate emerging channels including ChatGPT, Reddit, TV, and podcasts
• Manage the external performance agency and hold it accountable to KPIs
• Partner with CRM, email/SMS, and loyalty teams on retention and repeat purchase goals
• Monitor acquisition-versus-retention mix and re-engage lapsed or repeat customers through paid channels
• Support affiliate program strategy, partner recruitment, commission structures, performance monitoring, and platform evaluation
• Own creative briefing, content review, and approval across paid channels
• Partner with Creative on testing offers, hooks, angles, and formats
• Build, launch, and QA creative tests in-platform
• Own weekly and monthly performance reporting and creative insights
• Build, maintain, configure, troubleshoot, and customize Triple Whale reports and dashboards
• Manage attribution and measurement tooling
• Use AI tools to develop creative, automate reporting, direct agency partners, and create repeatable workflows
• Surface insights and recommendations to Creative, Brand, and senior leadership

Explore Senior Manager, Performance at 12th Tribe. Review requirements and application details.