GTM Systems Manager

12twenty

. Serve as primary administrator for Salesforce, HubSpot, Nooks, ZoomInfo, and Gong .

Posted 11/11/2026full-timeRemote • United StatesMid-LevelSenior💰 $129,000 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced Salesforce administration capabilities, including configuration, Flow, and reporting, while effectively managing integrations with HubSpot and other sales engagement tools. Strong analytical and troubleshooting skills are essential for optimizing lead management and data hygiene processes.

Highest-signal resume keywords

Advanced Salesforce AdministrationLead Routing and Assignment LogicHubSpot Workflows and IntegrationData Enrichment Tools ExperienceAPIs and Integration Platforms Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce AdministrationSalesforce FlowLead ScoringSQLData ManagementWorkflow AutomationReportingData HygieneTroubleshootingLifecycle Management

Soft Skills

Analytical SkillsCommunication SkillsDocumentation Skills

Tools & Technologies

HubSpotZoomInfoNooksGongZapierWorkatoSalesforce IntegrationLeanDataChili PiperSalesloft

Certifications & Qualifications

Salesforce Administrator Certification

Industry Keywords

Revenue OperationsMarketing OperationsSales OperationsSaaS BusinessAI-Enabled Technologies

Tech Stack

Tools & technologies

ApolloBigQueryETLSnowflakeSQL

About the role

Key responsibilities & impact

Serve as primary administrator for Salesforce, HubSpot, Nooks, ZoomInfo, and Gong
Evaluate new routing, enrichment, and AI-enabled technologies
Maintain system documentation, architecture diagrams, workflows, and configuration standards
Own lead capture, deduplication, enrichment, scoring, qualification, and assignment
Establish lifecycle definitions and MQL criteria across HubSpot and Salesforce
Build and maintain Salesforce Flow routing and assignment logic
Support segment, named-account, account-pool, round-robin, government, and territory rules
Model university customers and employer accounts in Salesforce
Monitor lead flow and resolve dropped, duplicated, delayed, or misrouted leads
Manage HubSpot-Salesforce integration, field mapping, sync rules, conflict resolution, and errors
Build automated workflows using Salesforce Flow, connectors, Zapier or Workato, and APIs
Integrate 12twenty product usage and engagement data into Salesforce and HubSpot
Build and maintain Salesforce dashboards and full-funnel KPI reporting
Monitor speed-to-lead, SDR activity, service-level agreements, and sales engagement metrics
Maintain data hygiene, validation, enrichment, governance, and system health
Partner with Marketing, SDR, Sales, Solution Consulting, Product, Engineering, and Data teams
Manage system requests, communicate changes, train users, and drive adoption

Requirements

What you’ll need

3 to 5+ years in Revenue Operations, Marketing Operations, Sales Operations, or a similar systems-focused role
Advanced Salesforce administration experience, including configuration, Flow, reporting, and dashboards
Experience building lead routing and assignment logic in Salesforce Flow
Hands-on HubSpot experience, including workflows, lead scoring, lifecycle management, and the Salesforce integration
Experience administering sales engagement and dialing platforms (Nooks or similar) and data enrichment tools (ZoomInfo or similar)
Working knowledge of APIs, webhooks, and integration platforms such as Zapier or Workato
Experience integrating product or application usage data into a CRM or marketing automation platform, in partnership with engineering or data teams
Strong analytical, troubleshooting, documentation, and communication skills
Salesforce Administrator certification preferred
Experience with tools such as Gong, Clay, LeanData, Chili Piper, Outreach, Salesloft, or Apollo preferred
Experience supporting a SaaS business with multiple segments, products, or buyer types preferred
Experience implementing territory models, named accounts, or rules of engagement in Salesforce preferred
Experience with SQL or other tools for advanced reporting and data management preferred
Experience with data warehouses, customer data platforms, or reverse ETL tools such as Snowflake, BigQuery, Segment, Census, or Hightouch preferred
Exposure to AI-enabled GTM workflows preferred

Benefits

Comp & perks

Medical, dental, and vision benefits
401(k)
Paid time off
Generous PTO policy
Regular team happy hours and activities
Remote work flexibility
Equity for US employees
Stock options
Competitive salary