12twenty

Product Manager

• Own the long-term product vision and strategy for a major product line or initiative
• Define and communicate a clear product roadmap aligned with company goals and user needs
• Evaluate and prioritize product opportunities based on market research, customer input, and business impact
• Lead and mentor cross-functional teams through the entire product development lifecycle from ideation through launch and iteration
• Ensure communication and alignment between product, engineering, design, marketing, and sales
• Represent the product team in strategic discussions with executive leadership
• Engage directly with users and customers to uncover pain points, workflows, and success metrics
• Conduct competitive analysis and monitor industry trends in HR tech, recruiting platforms, and higher education software
• Partner with UX and research teams to deliver intuitive, accessible, and high-impact user experiences
• Lead discovery through user interviews, data analysis, and prototype testing
• Use user feedback, support insights, and usage data to iterate and improve the product
• Collaborate with marketing and customer success on product launches
• Develop positioning, messaging, and documentation for sales and support teams
• Monitor and analyze product KPIs to ensure ongoing value delivery and user engagement

Senior Product Manager

Performance Marketing

• Own 12twenty’s demand generation function and build a predictable, measurable, scalable growth engine
• Build and manage demand generation strategy in support of pipeline and revenue goals
• Translate growth priorities into integrated campaigns with defined audiences, offers, conversion paths, budgets, and success measures
• Own paid demand strategy, including planning, budgeting, testing, optimization, and performance
• Expand and optimize account-based and audience-specific programs
• Integrate paid media, content, webinars and events, nurture, retargeting, product marketing, and sales follow-up
• Partner with Marketing Operations and Sales on lead quality, opportunity progression, objections, market feedback, and post-engagement activity
• Improve scoring, routing, attribution, funnel visibility, nurture, conversion, and reporting with Marketing Operations and Revenue Operations
• Turn product launches, customer proof, research, market insights, and points of view into demand with Product Marketing and Content
• Establish testing practices to improve campaign performance and inform investment decisions
• Own reporting and communicate performance, insights, risks, and recommendations to Marketing and company leadership
• Manage demand generation budgets and recommend investment allocation based on results
• Report directly to the Head of Marketing and collaborate with Marketing leadership

Senior Product Manager

Senior Manager, Demand Generation