Senior Manager, Demand Generation

12twenty

. Own 12twenty’s demand generation function and build a predictable, measurable, scalable growth engine .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $80,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing demand generation strategies that drive pipeline and revenue growth in a B2B SaaS environment. Proficient in integrating multiple channels and optimizing campaign performance through analytical decision-making and clear communication.

Highest-signal resume keywords

Demand Generation StrategyB2B SaaS ExperiencePaid Media ManagementCampaign Performance AnalysisHubSpot and Salesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementPipeline AnalysisConversion Rate OptimizationAttribution ModelingBudget ManagementIntegrated Marketing ProgramsAnalytical Decision-MakingTesting PracticesPerformance Reporting

Soft Skills

Clear CommunicationStrong JudgmentOwnership of Business Goals

Tools & Technologies

HubSpotSalesforceDreamdata

Industry Keywords

B2BSaaSDemand Generation ProgramsBuyer JourneyMarket Insights

About the role

Key responsibilities & impact

Own 12twenty’s demand generation function and build a predictable, measurable, scalable growth engine
Build and manage demand generation strategy in support of pipeline and revenue goals
Translate growth priorities into integrated campaigns with defined audiences, offers, conversion paths, budgets, and success measures
Own paid demand strategy, including planning, budgeting, testing, optimization, and performance
Expand and optimize account-based and audience-specific programs
Integrate paid media, content, webinars and events, nurture, retargeting, product marketing, and sales follow-up
Partner with Marketing Operations and Sales on lead quality, opportunity progression, objections, market feedback, and post-engagement activity
Improve scoring, routing, attribution, funnel visibility, nurture, conversion, and reporting with Marketing Operations and Revenue Operations
Turn product launches, customer proof, research, market insights, and points of view into demand with Product Marketing and Content
Establish testing practices to improve campaign performance and inform investment decisions
Own reporting and communicate performance, insights, risks, and recommendations to Marketing and company leadership
Manage demand generation budgets and recommend investment allocation based on results
Report directly to the Head of Marketing and collaborate with Marketing leadership

Requirements

What you’ll need

Experience building and running demand generation programs in a B2B SaaS environment
Experience connecting campaign performance to pipeline and revenue
Understanding of pipeline, conversion rates, acquisition costs, velocity, attribution, channel performance, and return on investment
Paid media experience
Experience bringing multiple channels together into integrated programs
Understanding of the buyer journey after form submission
Experience with or understanding of HubSpot, Salesforce, and Dreamdata
Analytical decision-making and thoughtful testing
Ability to move between strategy and execution
Clear communication and strong judgment
Ownership of business goals, planning, execution, and measurable results
Values demonstrated ability and relevant experience over a particular career path or academic credential

Benefits

Comp & perks

Medical, dental, and vision benefits
401(k)
Paid time off
Generous PTO policy
Regular team happy hours and activities
Remote work flexibility
Equity for US employees
Stock options
Competitive salary