Staff Product Marketing Manager

15Five

. Define and own 15Five’s company story as the company moves toward AI-enabled HR and performance management .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $148,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a focus on AI-enabled HR and performance management. Proven ability to craft compelling narratives, conduct buyer research, and align stakeholders while leveraging metrics for messaging effectiveness.

Highest-signal resume keywords

B2B SaaS Product MarketingAI Product MessagingStakeholder AlignmentBuyer ResearchCompetitive Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Narrative DevelopmentMessaging TestingPerformance Management MappingContent Marketing CollaborationMarket Analysis

Soft Skills

Confident CommunicationCollaborative MindsetAdaptability

Tools & Technologies

AI Research ToolsCompetitive Analysis Frameworks

Industry Keywords

HR TechPerformance ManagementProduct MarketingBuyer AnalysisWin/Loss Insights

About the role

Key responsibilities & impact

Define and own 15Five’s company story as the company moves toward AI-enabled HR and performance management
Build a top-down narrative covering the company story, AI point of view, problems solved, and proof
Connect AI products into one clear portfolio story
Define 15Five’s voice and tone direction
Map each AI product to performance management and people management problems
Maintain an approved product narrative for Product, Sales, and Marketing
Ensure published product claims pass accuracy review
Test messaging with buyers before broad rollout
Carry messaging through the website, demand programs, sales narratives, product launches, and enablement
Deliver win/loss and competitive insights, battle cards, and objection handling
Establish and report messaging resonance using pipeline, win rate, and adoption metrics
Set customer story criteria and interview guides with content marketing
Provide market, buyer, and competitive input to pricing and packaging
Partner with Marketing, Sales, Product, and Customer Experience
Use AI for research, competitive analysis, buyer analysis, frameworks, and productivity

Requirements

What you’ll need

10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning
Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus
Experience bringing conflicting senior stakeholders to alignment using evidence
Hands-on buyer research, message testing, win/loss, and competitive analysis
Portfolio or solution messaging across multiple products
A writing portfolio that shows a strong command of voice and tone
Confident without ego; comfortable building on work already in progress
Ability to accommodate early-morning or after-hours meetings at least 4 days a week
Expected availability for a typical 40+ hour work week, Monday through Friday, between 8:00 am and 5:00 pm (flexible)
Ability to verify identity and eligibility to work in the United States and complete required employment eligibility verification upon hire

Benefits

Comp & perks

Medical, dental, vision with 15Five cost subsidy
Employer paid Short-Term Disability, Long-Term Disability, and Term Life
Family planning support with enhanced medical plans and consultation programs
Inclusive Benefits Stipend
Access to mental health and wellness resources
Flexible Time Off Program
Generous paid leave for new parents
Military leave
Paid Company Holidays
Sabbatical Program
401K with 4% Matching after 6 months
Remote work
Annual discretionary company bonus program
Equity awards
Comprehensive benefit and wellbeing offerings
Work with experts in leadership, culture, and personal development
Manager enablement, skill development, and whole-person care